Alcohol Licenses for Establishments

Existing Establishments - Including License RENEWALS

Notice:  For all license applications we now require a copy of your State Seller's Permit ID certificate.

• Renewal Form (pdf)
• Appointment of New Liquor/Beer Agent (pdf) - Only needed if the Liquor/Beer Agent has changed from the person listed on your current license.
• Wisconsin Alcohol Beverage and Tobacco Laws for Retailers publication.

Renewal Process and Deadlines:

1. There will be no required annual meeting.  All renewal forms can be found on our website.
2. All Renewal forms are due to the City Clerk's Office by 4 p.m. on Friday, April 14, 2017. (No fee due at this time)
   • No renewal applications will be accepted after May 15.  If you are filing after May 15, you will need to file a new liquor license application packet. 
3. Licensing fees will be billed in mid-May.
4. Licensing fees must be paid or postmarked no later than Friday, June 16, 2017 to avoid a late payment penalty of $10 per day. (Ordinance 14-341)
   
5. Licenses will be issued upon receipt of payment.

New Establishments

Notice:  For all license applications we now require a copy of your State Seller's Permit ID certificate.

• New Liquor License Application (pdf)
• Appointment of New Liquor/Beer Agent (pdf)
• Background Investigation Form (pdf)
• Wisconsin Alcohol Beverage and Tobacco Laws for Retailers publication.